MARKETING AND PUBLIC RELATIONS
Franceska Marie Monfero is Account Manager for Marketing and Public Relations of Gulf Reps. Marie has been in the industry for more than 5 years now. She started her career in 2006 but entered the travel and tourism industry in 2007 when she moved back to Dubai.
Why did you choose this profession? This type of job allows me to be creative and meet a lot of interesting people from different walks of life both here in the UAE and in the places that I get to travel to.
What do you like about what you do? What do you dislike? I also like that I get to handle various accounts and don’t stick to just one; that allows me to become flexible—when it comes to dealing with different types of people who have clear differences when it comes to job requirements. It has also helped develop my problem solving ability by adhering to and submission of various job requirements. I guess working on various accounts all at the same time could have its cons sometimes especially when conflicts arise when it comes to deadlines and schedules.
What do you think are the advantages of being a Marketing and PR Executive? I feel that there are quite a lot of perks being in this industry. My job has, like I mentioned, given me the opportunity to travel to a lot of places in Europe, Asia and around Middle East/North Africa.
What are the qualifications or skills needed in a job like this? What advice would you offer someone considering this career? One has got to have a natural sense of creativity in a way that it can translate into the promotions and campaigns that you’d need to plan for and execute. It’s not enough that you just want to become a “marketing practitioner” per se, one’s got to have a complete understanding of the requirements of the job and how it relates to public relations/communications, events, sales, among other. It is inherent that a person naturally loves to meet and interact with people and more importantly, to have an open-mind and a go-getter attitude is a big plus!
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