MARKET RESEARCH AND ANALYSIS
Jennifer Malapitan-Aguinaldo is a Senior Analyst at MEED. Jen works for the research and advisory arm of a British firm providing business intelligence in the Middle East. The company was founded in 1957 so it’s among the oldest and most reputable companies in the region.
Why did you choose this profession? I started out as a journalist covering the information technology (IT) beat for a trade publication in Manila in the mid- 1990s. Then I crossed over to do research when the IT bubble burst in early 2000 and the IT companies’ limited advertising budgets shifted from trade to mainstream publications. So I just sort of stumbled into this kind of job, I did not really consciously choose it or said this was going to be my life-work.
What do you like about what you do? What do you dislike? Learning new things and generating new ideas everyday is part of the job, and it helps when you work with people who are very knowledgeable and smart and who contribute to your growth.
What do you think are the advantages of being an analyst? I’m not sure. My mother doesn’t even quite understand what I do for a living!
What are the qualifications or skills needed in a job like this? What advice would you offer someone considering this career? Being inquisitive and being willing to learn an awful lot of stuff in the shortest time possible is the only way one can enjoy this kind of job. I reckon many people wouldn’t consider this fun, but it’s challenging and in certain ways quite rewarding. Building and contributing new knowledge, or actionable intelligence as we usually call it, for your client and for a particular industry is quite a rewarding enterprise.
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